Meta has significantly expanded WhatsApp Business by introducing voice calling for large businesses, along with enhanced AI-powered features to improve customer engagement and support. Starting mid-July 2025, businesses can now initiate and receive voice calls within the same WhatsApp conversation thread, preserving chat history and providing a seamless communication experience without switching apps.
Previously, only small business accounts had access to voice chats, but now enterprise-level businesses can also make and receive calls via the WhatsApp Business API. This update enables real-time, personal support for inquiries, consultations, or urgent updates, enhancing the overall customer experience.
In addition to voice calls, Meta is exploring AI-powered voice agents that can automate customer service interactions on WhatsApp, using technologies from startups like Vapi, ElevenLabs, Coval, or Phonic. AI features are also being developed to deliver personalized product recommendations and enable businesses to follow up with customers directly through chat, potentially increasing sales and engagement.
Meta is also rolling out video calling and voice messaging capabilities for businesses soon, further enriching communication options on the platform. These updates are part of a broader effort to make WhatsApp a comprehensive business suite, integrating messaging, voice, video, AI, and marketing tools in one ecosystem.
Moreover, Meta is centralizing marketing and campaign management tools across WhatsApp, Facebook, and Instagram, allowing businesses to create unified ad campaigns and reach more customers efficiently.
Overall, these enhancements position WhatsApp Business as a powerful platform for companies to engage customers through voice, AI-driven automation, and unified marketing, supporting over 200 million monthly business users and 1.5 billion daily WhatsApp users worldwide.