Meta has entered into a partnership with Midjourney, an AI startup known for its advanced image and video generation technology, to license Midjourney’s “aesthetic technology” for integration into Meta’s future AI models and products. This collaboration involves a technical partnership between the research teams of both companies and aims to help Meta develop AI-powered creative tools that can compete with industry rivals like OpenAI and Google.
Meta’s Chief AI Officer, Alexandr Wang, described the partnership as part of a comprehensive strategy to deliver the best AI products by combining top talent, ambitious computing resources, and collaborations with leading industry players. Midjourney’s technology, which includes highly advanced models for generating images from text prompts and recently released video models, will enhance Meta’s offerings in AI-generated imagery and video.
Midjourney remains an independent, community-supported lab with no external investors. The licensing deal signifies a major step in Meta’s AI ambitions, complementing its existing in-house tools such as the AI image generator “Imagine” and AI video editor “Movie Gen.” Meta’s CEO Mark Zuckerberg has heavily invested in AI, acquiring talent and companies to boost its capabilities.
The partnership could lead to new AI creative tools integrated across Meta’s platforms, potentially improving functionalities in apps like Facebook, Instagram, and WhatsApp by leveraging Midjourney’s unique aesthetic AI technology. The terms and timeline of the partnership’s full rollout have not been disclosed yet, but the collaboration marks a significant move for Meta in the competitive AI space.
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