Jeff Williams, Apple’s Chief Operating Officer (COO) and a key figure at the company for 27 years, announced his retirement later in 2025. He has been instrumental in building Apple’s highly efficient global supply chain, overseeing operations that enable the production of over 200 million iPhones annually, and leading major initiatives such as the launch and evolution of the Apple Watch and Apple’s health strategy. Williams also took charge of Apple’s design team after Jony Ive’s departure in 2019.
Starting later this month, Sabih Khan, Apple’s Senior Vice President of Operations, will succeed Williams as COO. Khan has been a vital part of Apple’s supply chain and logistics for three decades and will focus on diversifying Apple’s manufacturing footprint beyond China, including expansion in countries like India.
During the transition period, Williams will continue to oversee the design team, Apple Watch, and health initiatives, reporting directly to CEO Tim Cook, who praised Williams for his wisdom, dedication, and critical contributions to Apple’s success. After Williams retires, those teams will report directly to Cook.
Williams was widely regarded as a potential successor to Tim Cook as CEO, but his retirement shifts expectations that the next Apple CEO will come from other senior leaders such as John Ternus, Craig Federighi, or Eddy Cue.
This leadership change marks a significant moment for Apple as it navigates supply chain challenges and continues to innovate in hardware, software, and health technologies.