Google Shopping introduced a new AI-powered shopping experience called “AI Mode,” featuring several advanced tools to enhance product discovery, try-ons, and price tracking.
Here is the Key updates include:
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Virtual Try-On: Shoppers in the U.S. can upload a full-length photo of themselves and virtually try on styles from billions of apparel items across Google Search, Google Shopping, and Google Images. This tool helps visualize how clothes might look without needing to physically try them on, making shopping more personalized and interactive.
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AI-Powered Shopping Panel: When searching for items, AI Mode runs simultaneous queries to deliver highly personalized and visually rich product recommendations and filters tailored to specific needs or preferences. For example, searching for travel bags can dynamically update to show waterproof options suitable for rainy weather.
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Price Alerts with Agentic Checkout: Users can now “track price” on product listings, specify preferred size, color, and target price. Google will notify shoppers when the price drops to their desired range, helping them buy at the right time.
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Personalized and Dynamic Filters: The system uses Google’s Gemini AI models paired with the Shopping Graph that contains over 50 billion fresh product listings, enabling precise filtering by attributes like size, color, availability, and price.
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Personalized Home Feed and Dedicated Deals Page: Google Shopping offers customized feeds and dedicated deals sections tailored to individual shopping habits and preferences.
These features are designed to make online shopping more intuitive, personalized, and efficient, leveraging AI to guide buyers from product discovery through to purchase.Google plans to roll out these features broadly in the U.S. in the coming months of 2025, enhancing the online shopping experience through AI-driven insights and assistance.
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