Starting July 15, 2025, YouTube will enforce stricter monetization rules targeting mass-produced, repetitive, and low-quality content, with a particular focus on AI-generated videos that lack meaningful human input. This update is part of YouTube’s effort to improve content originality and ensure that monetized videos provide genuine value, whether educational, entertaining, or informative.
Let’s have a look at the key points of the new policy include:
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Channels relying heavily on reused, repetitive, or minimally edited content—such as reaction videos, compilations, AI-generated commentary, or synthetic voice videos—risk losing monetization entirely, not just on individual videos.
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To remain eligible for the YouTube Partner Program (YPP), creators must add clear value, commentary, or significant editing to reused or AI-generated content.
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Fully AI-generated content with no human contribution will generally not be monetized.
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Channels must meet existing thresholds (1,000 subscribers and 4,000 valid watch hours in the past 12 months or 10 million Shorts views in the last 90 days) but must also comply with the new originality standards.
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The policy aims to discourage “copy-paste” style channels and clickbait-heavy uploads, promoting authentic voices and meaningful content.
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YouTube has not yet detailed specific penalties but warns that channels failing to meet these standards could be demonetized or removed from the Partner Program.
This update signals YouTube’s commitment to combating low-effort, automated content flooding the platform, especially from AI tools, and encourages creators to produce original, engaging, and thoughtfully crafted videos to maintain monetization privileges